Meet the ball of fire behind Kenya’s fastest growing online retail store

If she is not managing the logistics of inventory, she is probably on the phone speaking with clients across her extensive and rapid growing East African market or maybe planning the day’s deliveries with her employees. In between she will call her house manager to know if her one year old is fine. Multi-tasking if you may.

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A job she has learnt to do efficiently and effectively considering that her company is barely a year old yet it has already started supplying the East African Market with individual,home and office consumables.Going big.

Meet Ciru Ng’ang’a-Kimani. Youthful. Focused. Result-oriented. Industrious. She is the Founder and CEO of Admire an online store with a ware house in Nairobi which supplies assorted individual,home and office ware across the region.

That she would start a business one day was a no brainer. Her personality is a perfect description of an entrepreneur. Self motivated, creative, ambitious and with desire to see something grow from zero.

“Starting the store was not a walk in the park.” The mother of one admits. And probably the business would not be where it it were if not for her faith in God who’s been the source of her strength and perseverance, an equally supportive spouse, and lessons from her mother.

“We lost our dad when we were very young and we saw how our mom courageously struggled to put us through education and provide for us”, she told us.

She is very passionate about her business and the satisfaction of her clients. Her vision is create employment to more youth in the near future, to have her store being a household name, open physical stores across East Africa and increase more products in her catalogue.Currently partnering with Jumia,Ciru looks forward to increasing her networks.

At only 27 years old, Ciru believes that no one should sit and complain about lack of employment and with passion, one can create anything from nothing. Afterall she started the store with absolutely zero capital.

She is a strong believer of networking and word of mouth especially when growing a brand. “Is being a woman in business so hard?” We ask her. “Not for me. With hard work and passion, nothing is impossible”.

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